Left Continue shopping
Your Order

You have no items in your cart

Read more
Free Delivery Above OMR 20

About Us

The Group

The Jawad Sultan Group has a long tradition as businessmen and merchants in the Arabian Gulf particularly in Oman. With the business history of the promoter [Late] Mr. Jawad Abdul Rhida Sultan spanning more than 6 decades in the Sultanate, the group had earned its stripes to become one of the well-known names in the country.

From its humble origins, today the group plays a key role in the following sectors of the economy

  • Lifestyle & Luxury
  • Travel, Tourism & Hospitality
  • Real Estate
  • Food Services & Catering
  • Technology Solutions.
  • Entertainment & Media

Since the beginning, the Jawad Sultan family has been actively involved in the growth of the Sultanate and the success of the Group is also a reflection of the magnificent achievements of the Sultanate of Oman. One of the main strengths of the Group is its commitment to developing a corporate culture that respects the needs, skills and qualities of its diverse employee profile.

Our Legacy

Capital Store's history dates back to the 60's and began with the Late Mr. Jawad Abdul Rhida Sultan who established the Mustafa and Jawad Sultan Trading Company in 1972 which eventually went on to become the Jawad Sultan Group what we know of today.

Capital Store's founder - had a vision for his group of companies to be established through hard work, determination and most important of all, Passion. His passion towards luxury life style and to mark himself as a leader in this field resulted in Capital Store to become one of Oman's symbols of luxury

Today, Capital Store is considered Oman's leading luxury and lifestyle destination. From its humble beginnings, Capital Store has grown in leaps and bounds to become the premier icon in luxury encompassing the world's top luxury brands in beauty, perfume, luxury gift and luxury homeware such as Dior, Guerlain,Clarins, Baccarat, Christofle and other leading luxury brands of the world.

Vision, Mission & Values


Capital Store's Vision is to create the best branded outlets as well as be recognized for providing amazing brands, fabulous ambiance with fast & efficient service .We aspire to be recognized as the most admired luxury retailers in Oman, and to be a positive contributor towards the community.


We take pride in providing an exceptional luxury shopping experience that caters to our customer’s desires by offering the best in luxury.


Virtue through our organization’s approach to try and achieve the highest level of transparency.
Ambition to grow not only bigger but better, so that our employees reach greater heights as professionals.
Loyalty towards our staff to create trust, reassurance & comfort.
United as a whole company by valuing our greatest asset - People. This has led to a highly professional, enthusiastic, fun loving group of people with great attitude, passion and integrity.
Evolving constantly with trends and at the same time keeping our core beliefs the same.
Synergy of all the above to reach the ultimate state of perfection as an employer& a retailer.