Hero Eau de Toilette

Enigmatic and adventurous, burberry hero is an enthralling marriage of strength and subtlety, power and compassion, athleticism and creativity. A new masculine spirit exploring the house codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis; a new modern heroism.

The vision is challenging the traditional stereotypes of masculinity, empowering you to transform to find the courage to embrace who you truly are. Featuring a positive and heroic lead, the campaign sees man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature a metaphor for personal transformation. A new man.

A hero. Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic british ingredient of the perfumers palette, brings a vibrant freshness to the scent, and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges: the appalachians, the atlas mountains and the himalayas.